Why I learn copywriting from chess grandmasters

A chess grand master doesn't just play their move,

They anticipate every possible counter move,

In copywriting you must predict your audience's objections,

But not after hearing it from them,

Before they even surface you should adress them,

But how do you predict objections??

This method will make sure you don't miss a thing,

Its all down to target audience reasearch,

First you need to create an avatar,

(A detailed representation of your ideal customer),

Reasearch and write down their;

• Demographic,

• Age,

• Interests/beliefs,

• Pain points (challenges they face),

• Goals and desires,

Envision this character and put yourself in their shoes,

You will easily identify any potential objections,

Adressing objections will gain you trust from your audience,

And nobody buys without trust.

Keep your eyes peeled for more value.

Copywriting Community.