Using authority to build trust

Stop doing this! 

Here's an example of something we are all guilty of... 

Slipping things like this in to peices of copy;
 

"Our diet pill works great. Many people love it. Buy now and see the results!"
 

This is clearly terrible copy! 

Here's how you can make it 10x more effective... 

• Use Data and Evidence 

• Mention your experience 
  

• Quote people who have authority

  
   Here's an example;
   
  
  "our diet pill has a 90% success rate in clinical trials. Dr. Jane Smith, top nutritionist, says, "Diet pills are a safe, effective game-changer." Order now and transform your health!"
   
  
  This method is extremely persuasive, 
  
  Removing all skepticism from the reader, 
  
  The more you use these 3 things, 
  
  The reader will trust the brand more, 
  
  And nobody buys without trust! 

  
  
  Copywriting Community