The most expensive mistake you will make today

The most expensive mistake you will make today is...

Not reading this email...

That's what I would say in a top-performing email,

This is called "Loss Aversion",

This, psychologically is more powerful than talking bout a desire,

Why?

Humans are wired to protect what they have,

Loss feels twice as painful as not gaining something,

Here are some more examples of loss Aversion you can use,

• ​"They’re getting ahead of you",

• ​"Every day without this costs you",

• ​"Your competitors love your silence",

It really doesn't matter how you do it,

As long as you're showing how your offer has more value than what it costs,

You will sell like crazy.

Copywriting Community