This is how you perfect brand voice

This makes me cringe! 

All of the time, I see this... 

A client will ask specifically to stick to the brand voice, 

And I see nothing but cringe, 

When I see people impersonating a brand incorrectly, 

I almost feel bad for the client, 

Here's an unbearable example…

This was the client's brand voice;
 

"Embrace the serenity of Gentle Glow Skincare. Our natural formulas gently nourish your skin, leaving you with a radiant, healthy glow. Indulge in self-care, because you deserve it."
 

This client asked for the brand voice to be, 

"Enthusiastic and informal", 

And the copywriter wrote this...