This makes me cringe!

All of the time, I see this...

A client will ask specifically to stick to the brand voice,

And I see nothing but cringe,

When I see people impersonating a brand incorrectly,

I almost feel bad for the client,

Here's an unbearable example…

This was the client's brand voice;


"Embrace the serenity of Gentle Glow Skincare. Our natural formulas gently nourish your skin, leaving you with a radiant, healthy glow. Indulge in self-care, because you deserve it."


This client asked for the brand voice to be,

"Enthusiastic and informal",

And the copywriter wrote this...

"Hey, skincare lovers! Gentle Glow Skincare is here to make your skin super-duper soft and shiny! Our products are like a big hug for your face. Try it now and feel fabulous!"

😬

Yeah, they got replaced the next day.

Now here's how to avoid this, and better,

Perfect their brand voice,

And I mean perfect, this is going to feel like cheating;

• Copy as much text from your client's website as you can,

• Paste it into ChatGPT,

• Ask it to "analyse the brand voice from this text",

• And lastly, Paste your own writing and ask it to apply the brand voice to it.


It's almost scary how much you will sound like your client.

Copywriting Community