Nobody cares about you.

If you asked the average person…

“Sell me this pen”

9/10 times they would simply list all of the benefits and uses of the pen,

“The ink lasts for months” or “It is comfortable to hold”,

But this does not work at all!

The truth is,

The audience your selling to does not care about you,

Your product, service or brand,

Not unless you show how it benefits them,

Highlight a problem and be the solution,

This is the most important lesson in copywriting,

If you get this wrong it will be detrimental,

But getting this simple detail right will get you so far.

Copywriting Community