Do you believe in ghosts???

Weather you believe in ghosts or not,

This is an important lesson,

Why do I mention ghosts?

In copywriting,

You need to move like a ghost,

By this I mean drive sales without people even realising it,

Like a ghost you need to have an invisible force,

This is about focusing on the subconscious of your audience,

Not the conscious mind,

Obviously you need to focus on both,

But creating desire in the subconscious of your audience,

Will go unnoticed,

This is where we use psychological triggers...

1. The Pratfall Effect:

When someone admits to a flaw or mistake,

They appear more relatable and trustworthy.

How to use it...

Highlight a minor imperfection about your product or process,

Then turn it into a strength,

e.g., “Our handmade items might have slight imperfections, but that’s how you know they’re authentic.”.

2. The Von Restorff Effect (Isolation Effect)

People remember things that stand out dramatically from the rest.

How to Use It...

Add an unexpected element in your copy,

Like a surprising statistic or an unconventional metaphor, to make your message memorable.

3. IKEA Effect

People place higher value on things they help create or assemble.

How to Use It...

Let your audience feel like they’re part of the process.

For instance, offer customizable options or interactive content,

Like quizzes to involve them in creating the solution.

4. Loss Aversion Framing

The pain of losing something is psychologically more powerful than the pleasure of gaining something.

How to Use It...

Instead of emphasizing benefits,

Highlight what they’re missing out on if they don’t take action.

For example, “Stop losing $500 a month to poor investment strategies.”

5. Goal Gradient Effect

People work harder to achieve a goal as they get closer to it.

How to Use It...

Show your audience how close they are to achieving a goal with your product.

For example, “You’re just 3 steps away from doubling your leads.”

By using these methods, you will avoid sounding salesy,

Yet you will infact be selling like crazy.

If you want to see more methods like these let me know in this poll,

Thanks and good luck.

Copywriting Community.